The ad tells the brief story of a campaign against breast cancer which is presented by the beautiful Antonia.
In this commercial, Antonia reveals how much she loves and appreciates her mother, desiring to be always healthy. This advertisement touches you in the sensitive points, because the mother is the most important person for everyone. The highlight is when Antonia proposes you to get involved for your mother to be well.
https://www.youtube.com/watch?v=sKnAVG-clEc
Also, Antonia promotes the “pink products from Avon”, consisting in notebooks, phone covers, necklaces, brooches, key chains, cusp, all having the ”pink ribbon symbol”.
Why does Antonia show this advertising clip? Because she is a person who loves her mother and because she is a celebrity, a thing that draws attention, which means that the ad uses celebrity endorsement. Antonia is the most beautiful singer from Romania and she has many fans due to her talent.
Personally, I find this ad highly important and emotional because it is a campaign against breast cancer, the disease due to which many women die. I am very happy to be part of the Avon team and I, in my turn, promote these products to women and even ask them to go to a breast control.
PAPP BIANCA
PAPP BIANCA
LOGO paper 